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  • Writer's pictureMarcelo Dóro - CodeCoast

Choosing the Best E-commerce Platform for Your Business in the American Market #01

Selecting the right e-commerce platform is crucial for any retailer aiming to excel in the digital space. Each platform caters to different types of businesses based on size, industry sector, and traffic. However, there are universal considerations every retailer should evaluate:

  • Mobile First: In the U.S., over half of all internet traffic comes from mobile devices. It's crucial that your e-commerce platform excels in responsiveness to provide a seamless shopping experience on smartphones and tablets.

  • Performance and Speed: The U.S. enjoys relatively high internet speeds, but performance can vary. Choosing a platform that loads quickly and reliably across all states ensures that no potential customer is lost due to technical delays.

  • Open Source vs. SaaS: Open Source platforms offer customization and integration flexibility but require ongoing maintenance and technical expertise. On the other hand, SaaS (Software as a Service) platforms are less burdensome on resources, offering built-in maintenance and support. They are generally quicker to set up and easier to manage, making them ideal for businesses without large technical teams.

  • Marketplace Integration: If you sell on marketplaces like Amazon or eBay, ensure your platform can seamlessly integrate with these services. This helps in efficiently managing your listings and sales data across different channels.

  • ERP Integration: Integration with an Enterprise Resource Planning (ERP) system is vital for synchronizing all your business processes. Check if the platform supports integration with popular ERP systems like SAP, Oracle, or Microsoft Dynamics.

  • API and Application Integration: Assess the ease of integrating APIs and other software tools. A flexible platform that allows for the integration of additional APIs and tools can significantly enhance the functionality and unique offerings of your e-commerce business.

Before you commit to a platform or consider switching, take your time to evaluate these factors. Depending on your business size and needs, you might also consider hiring a specialized agency to assist with everything from setup to ongoing management. The quality of agencies varies, so choose wisely—they can either significantly boost your online presence or hinder it.

Below, you can find a link to the market share data for the most popular e-commerce platforms in the U.S. Remember, popularity doesn't always equate to quality. My personal preference for a platform, for instance, is not among the top three according to the market share chart.

For your own analysis and research, here are links to some prominent platforms.

Feel free to explore these platforms to find the one that best fits your business needs.

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