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  • Writer's pictureMarketing - CodeCoast

Light and Innovation: How Yamamura Transformed Its Sales with Augmented Reality and the Partnership with CodeCoast


yamamura lighting

Yamamura , market leader in lighting solutions, in partnership with CodeCoast, innovated by investing in the metaverse to improve sales of its products. With the implementation of augmented reality solutions in its online store, the company recorded a 30% increase in purchase conversions in the first two months.

According to Marcelo Dóro, CEO of CodeCoast, “the Future Consumer Index shows that 44% of Brazilians will make all their purchases online by 2022. Therefore, integrating augmented reality into our offer is fundamental to providing a complete and engaging shopping experience for the consumer." This partnership not only meets customer needs, but also exceeds expectations, elevating the digital shopping journey to the level of an immersive and detailed experience.

Check out the article in the exam that comments on this partnership: Bússola & Cia: Research reveals fintech user preferences | Exam

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